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The Graveyard Shift: How Mike Rauchfleisch Built a Thriving Audio Business by Working All-night Parties That No One Else Wanted

By Nathan Lively

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In this episode of Sound Design Live, I talk with Mike Rauchfleisch, the owner of Audio Studio Nord in Wilhelmshaven, Germany, about how he built a thriving audio business by working all-night techno parties that no one else wanted. We also discuss:

  • How to survive long events
  • How to differentiate yourself as an audio provider
  • How to offer complete event packages including staging, lighting, and video with strategic partnerships
  • How to promote your AV company through Facebook

When you start off, you need to get the message across that you are different. We concentrated on stuff [our competitors] didn’t like, so we started off doing techno events.

Show notes:

  1. sound-design-live-mike-rauchfleisch-audio-business-all-night-parties-digidesignAll music in this episode by The Tet Holiday
  2. Audio Studio Nord on Facebook and Twitter

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Copyright © 2022 Nathan Lively

 

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