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Do you want a job as a touring FOH sound engineer? You need to hear this.

By Nathan Lively

sound-design-live-touring-foh-sound-engineer-job-featured

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In this episode of the Sound Design Live podcast, I talk to Dave Swallow, Merlijn van Veen, Bob McCarthy, Darryn de la Soul, and Michelle Pettinato about their best tips to find a touring FOH sound engineer job.

  • With whom should I build relationships to get international touring gigs?
  • Should I work for free to get my foot in the door?
  • Who are the best people to cold call to find touring jobs?
  • Should I approach bands who are on tour about working with them?
  • Should I work for free to get experience?
  • Where is the best place to work to get picked up for a tour?
  • How do I get my name out there for a touring FOH sound engineer job?

Show notes:

  1. All music in this episode by Steve Knots.

sound-design-live-touring-foh-sound-engineer-job-dave-swallowDave Swallow

The less money you charge, the more work you have to do.

  • Find out which local bands are touring internationally and reach out to their management.
  • Don’t poach gigs/clients.
  • Be friendly with sound engineers, tour managers, and production managers. Keep up regular email correspondence. You have to be able to stick in their minds. But if you are cold calling, go through management.
  • Don’t work for free. Instead, do multiple jobs (driver + tour manager + merchandise).

sound-design-live-touring-foh-sound-engineer-job-Merlijn_van_VeenMerlijn Van Veen

There’s no way to tell if it will do you any good, but if you never try, you can be sure it won’t do you any good.

  • Get involved with local production companies that do international tours.
  • Last minute calls on FB groups.
  • There’s no harm in making yourself known. The worst thing they can do is say no.
  • If an artist or client says something positive about your work, ask if you can put it on your website.

sound-design-live-bob-mccarthy-headshotBob McCarthy

The number one thing [the artist] wants is trust. That this person can listen to them and interpret their music to the people. They’re much more looking for that than super hot shot technical chops.

  • Get a job on an international music festival.
  • Knock on the door of a big international touring company.

sound-design-live-touring-foh-sound-engineer-job-darryn-de-la-soulDarryn De La Soul

  1. Don’t poach gigs/clients.
  2. Work with a rental company. Get on a small tour. Help the supporting bands that don’t have a sound engineer of their own.

sound-design-live-touring-foh-sound-engineer-job-michelle-sabolchick-pettinatoMichelle Pettinato

The people who succeed are the ones who are trying to tap out every single avenue they can think of.

  • Meet production managers and tour managers. They do the hiring.
  • Work anywhere where touring bands come through, and give your contact information to everyone. You have to make a personal connection and build a connection. Check in with them a week later. Do that on a regular basis. Ask for more connections. “I’m just trying to build my contact base. Can you introduce me to someone on this tour?”
  • Research the trade magazines to learn the names of production managers and tour managers. Use LinkedIn to find contact info.
  • Tell everyone that you meet what you want and what your goals are. You never know where that connection is going to come from.

sound-design-live-touring-foh-sound-engineer-job-networking-twitter

sound-design-live-touring-foh-sound-engineer-job-michelle-sabolchick-pettinato-facebook

 

 

11 Professional Networking Improvements You Can Make Today to Find Work in a New Niche

By Nathan Lively

Telephone Switchboard Operators - a vintage circa 1914 photo

Telephone Switchboard Operators - a vintage circa 1914 photo“I just fell into it.”

That’s the most common answer people give me when I ask them how they got into audio.

It’s certainly not a bad way to get started in the business, but what about when you want to make a change? What if you want to break out of your current cycles and create a career on purpose? What then?

You’ll need professional networking skills because pro audio is based on personal referral, and if you want to transition within the industry you will need new referrals.

At first, this can seem like an impossible obstacle, because relationships take years to build. Right? Not necessarily. Prepare to go outside of your comfort zone.

#1 – Get clear on who you want to meet

When sound engineers ask me how they can meet the right people I say, “Who are the right people?”

Sometimes the question has a simple answer, like other sound engineers in the new niche that you are moving towards. But sometimes it takes more research to figure out exactly who can refer you to the jobs you want.

The number one person to ask: someone who already has the job you want.

Schedule a quick Skype date and ask who referred them to the jobs that they have now. Then start developing a relationship with that person.

#2 – Where do they hang out?

Once you are clear about who you want to meet, do some research and find out where they spend time.

Online

One quick way to do this is to look them up on LinkedIn, Facebook, or other social networks. Notice what groups they are in and what events they attend, then join those groups and start participating. People in your goal niche will get to know you, and you can start asking questions related to finding new clients or employment.

Offline

I broke into theatrical sound design in San Francisco using three steps. I identified a designer I wanted to talk to, I attended an event I knew he would be at and connected with him there, and then I asked him for a referral while I was chatting him up. We hit it off, and he was happy to help.

Check Meetup.com, Eventbrite, and local industry events for more IRL meeting ideas.

Although some sound engineers don’t like to be approached at work, you can also go to the kinds of events that you want to work on and talk with the people working them. Just make sure to do it during their break, and don’t take it personally if they don’t want to talk right that minute!

#3 – Go direct

You can skip all of the internet stalking industry events and just contact them directly.

It is easy to contact them if they have their own website or are on Twitter. If you’re stumped, try this.

#4 – Ask for an introduction

Check to see if you have a mutual connection who can introduce you. On every LinkedIn profile there is a little triangle next to the Connect button; any time you have a connection in common with that profile, you will see an option to “Get Introduced”.

Make sure to message that common connection first and ask for their help with the introduction. Keep in mind that they might not remember how they know that person! I have over 500 connections and there are plenty whose origin I have forgotten.

#5 – Like Dating for LinkedIn

What if you could be automatically paired with potential referral sources who were down to chat?

Treatings is an app with a goal of helping you create new professional relationships. I really want this app to take off because it would make this whole process sooo much easier, but I haven’t had a lot of success with it yet. Just like dating apps, there are a lot of people who don’t reply. It only takes a minute to set up, though, and with such a low barrier to entry I recommend that you give it a shot.

#6 – Make introductions

If you want to start getting introduced to new people, follow the golden rule and start doing the same for others.

I just received the best email introduction ever. It looked something like this:

SUBJECT: X meet Nathan, audio expert

Hey X!

It’s been a while since we’ve connected. I hope all is well.

This is where I met Nathan. He’s super talented.

Here’s some of the super stuff he does.

Anyway, I respect your work so much that I thought you two should meet. The audio world is too small for two of the good guys to not even to be aware of each other.

No need to include me in any future conversations that y’all have, but forge ahead!

#7 – Activate weak ties

In fact, in landing a job, Granovetter discovered, weak-tie acquaintances were often more important than strong-tie friends because weak ties give us access to social networks where we don’t otherwise belong. Many of the people Granovetter studied had learned about new job opportunities through weak ties, rather than from close friends, which makes sense because we talk to our closest friends all the time, or work alongside them or read the same blogs. By the time they have heard about a new opportunity, we probably know about it, as well. On the other hand, our weak-tie acquaintances—the people we bump into every six months—are the ones who tell us about jobs we would otherwise never hear about. –Charles Duhigg, The Power of Habit

What can you do to create more weak ties?

Ask your friends to each tell two of their friends that you’re on the job hunt. Make your request easy to remember and transmit. Craft a clear email that can be easily forwarded.

#9 – Volunteer

This can be a tough pill to swallow if you have years of experience in one niche already. Both Darryn de la Soul and Michelle Sabolchick Pettinato told me that if they were transitioning within the industry, they would do whatever it took to make new in-person contacts, especially in the context of a work relationship where more people would become familiar with their abilities. Volunteer work is an easy way to create those relationships.

#10 – Hire a labor broker

You can join a labor provider like SoulSound Agency in the UK or VTS in the US. They have contracts and contacts across the industry and will get you started in the areas of your choice. In exchange, they’ll take a percentage of the labor paid.

#11 – Hire a coach who knows that niche

There are career and business coaches for every industry in the world. See if there’s one for your niche. Even if you don’t want to hire them right now, they are likely to have some free material to help you get started.

I know one guy whose pretty great. Here’s his free material and here’s his coaching program. 😉

How to fail at networking

There are two ways that your new networking strategy will fail:

  1. You don’t try. Maybe you have a lot of fear or confusion around getting started. Everyone does. Create a simple, personal strategy and schedule time to work on it every day. Every day?? If it’s important to you, then yes. Every day.
  2. You do it wrong. Don’t break out of the gate with “How do I get a job?” You sound like a cold and informal college student. Show genuine interest in the other person first and they will be more interested in you.

sound-design-live-dale-carnegie-professional-networking

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Copyright © 2022 Nathan Lively

 

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