There is a simple way you can get more work as a live sound engineer, which is by doing what no one else is willing to do. Two words: cat circus! (Just kidding...mostly.) Key Takeaways Be the go-to guy by continuing to build relationships with clients and referral sources outside of work. You can do this through systematic followup in 1 hour/week. Challenge yourself to build a list of 150 business contacts over the next 6 months. Get the Valuable Contacts Spreadsheet I don't need an … [Read more...]
Get Booked Solid in Pro Audio
Here's how it's done. The process is simple. Step 1 - Build relationships (aka networking) "I need to get myself out there." People say this all the time, but many of those same people stop short of taking action. Maybe they don't know who to talk to or what to say. They might not even know how to talk about what they do. Don't be like them. Develop a system to regularly and systematically build relationships. Learn how to talk about your work in ways that people will … [Read more...]
This Marketer Will Make You Look at Your Career Totally Differently
Subscribe on iTunes, SoundCloud, Google Play or Stitcher. Support Sound Design Live on Patreon. In this episode of Sound Design Live, I'm joined by the world leader in marketing education for freelancers and consultants, Kai Davis. We discuss the biggest mistakes new freelancers make, how to start your first outreach campaign, a simple process to conduct market research, and the Outreach Blueprint. The most impactful marketing tool is repeated direct personal contact. Notes All music in … [Read more...]
How Much Do Live Sound Engineers Make?
So, how much money do live sound engineers make? As you can imagine, there is no one-size-fits-all answer to this question. Instead, I'd like to show you a few profiles that represent a cross-section of the industry. Keep in mind that the numbers included below are very specific to one location and person. Before we get started, please take 30 seconds to fill out an anonymous salary survey and I'll share all the results with you at the end. PROFILE 1: San Francisco Bay Area Nathan … [Read more...]
Where do clients come from?
I love being a live sound engineer and I love my clients. I just need to find more of them. Great. How are you going to do that? I don't know. Ok. How did you find your last client? I don't know. I knew a guy who knew a guy. If you tell me that you need to find more clients, the first thing I will do is ask you how you found your current clients. If you already have a strategy that works, you just need to do more of that. Let's try that right now. Think about your last gig. Who hired … [Read more...]