Are you a fan of podcasts?

Did you know that podcasts are great for spreading your message to a tech-savvy audience?

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. –Jerod Morris, Copyblogger Media

What would it mean to your brand if you could reach thousands of your ideal clients with your message in your own voice?

Facts

Hi, I’m Nathan

How do I know that podcasts are great for marketing?

My podcast, Sound Design Live, has surpassed 160,000 plays and has been my single most powerful marketing strategy. It has attracted every one of my current clients.

Imagine what getting your message in front of thousands of ears could do for your business.

Why are podcasts successful?

Because entertaining and educational audio content is the most authentic, intimate way you can engage your audience and ultimately accomplish your business goals. It’s not advertising, it’s relationship building.

Communicating enthusiasm, excitement, and sarcasm with static words and punctuation alone is a challenge. It’s much easier to express yourself through the medium of your own voice.

But…

It takes a lot of work to set up and execute a great podcast. You could do this on your own, but maybe you don’t know how to get started or you don’t have enough time to navigate dozens of production tasks and details.

My podcast didn’t start out as a client magnet. It took me four years to fully develop the production skills that allow me to help people like you do it the right way, fast.

.

Select Your Podcast Marketing Service Package

I offer three standard service packages to create and launch your podcast—Post-Production ($1,320), Personal Brand ($3,000) and Corporate Marketing ($9,000)—that can be customized based on your needs and goals. Looking for my coaching to launch your DIY podcast? Click here.

Service Packages

.

Here’s what people are saying:

We now have a much more structured and strategic view toward integrating the inspiration of our message and our enthusiasm with our business goals. –Chris Burbridge, WordPress expert

I don’t think anyone is able to match your level of expertise on this topic. -Alan Chang, sound designer

It’s very apparent that Nathan genuinely cares about the success of others. His podcasts have information that you just can’t get from a textbook. -Shannon Webster, audio engineer

Outstanding! I really appreciate Nathan’s enthusiastic and thoughtful approach. -Moldover, the musical anti-hero

Stumbled upon the Sound Design Live interview with Bob McCarthy while I was having my morning cereal.  Wound up listening to the whole thing, which made me late for work.  Definitely worth every one of the 67 minutes. -David W. Robb, senior associate at Acoustic Distinctions

The resources you’re creating are spot on. They’re in a different league. Please keep it up. -Tim Corder, design advocate at Mankin Media Systems

Take the next step

Schedule a free 20 minute strategy session

and

Sign up for future updates

.

Package 1

Post Production

6 Episodes

Have you already launched your podcast and simply need the best editing and mixing to make your show sound its best?

• Edit for clarity by removing annoying “ands”, “uhs”, and anything else that would distract the listener.
• Mix for intelligible listening in cars and on buses and trains.
• Add fun musical transitions and sound elements.
• Insert your intro/outro, call to action, and advertisements (if you have them).
• Master for consistency between your episodes and those of your competition (niche mates).
• Unlimited support through email.

This package will deliver six episodes of the highest quality post-production plus my support through email. This is the most common retainer package for my current clients.

$1,320

Purchase or Let’s chat first

Package 2

Personal Brand

6 Episodes

Are you building a personal brand? Are you producing and distributing your own content? That is, are you already planning, writing, and publishing it yourself and just need someone to get that professional sound and help you craft a winning launch plan and solid production process? Then this is the right package for you. We will record six episodes together (I’ll be on the line for support) and I will deliver the finished product to you in industry standard formats.

• Includes all elements of Package 1.
• Launch plan to grow your audience as quickly as possible.
• Production checklist for easy project management and reliable workflows.
• Four coaching sessions to make sure everything goes smoothly.

This package is designed to super-charge your message. It’s like strapping your ideas to a rocket. By removing the parts that might cause friction, like poor audio quality or tedious production, your message becomes aerodynamic and is able to reach all of the people that need it.

$3,000

Purchase or Let’s chat first

Solution 3

Corporate Marketing

12 Episodes (you can also think of it as 3-6 months of marketing)

Are you a growing business with a complex or expensive product in need of a solid marketing strategy to attract your ideal customers? Do you lack the internal staff to create your own content? This is a complete marketing solution to meet your business goals. I’ll do all of the dirty work and meet you on the other side with a performance report. Podcasting has never been this easy.

Plan for success

• Goal setting: What measurable outcome do you want to create?
• Keyword discovery: How do we connect Google to you?
• Editorial calendar: What topics and stories are most likely to generate momentum towards your outcome?
• Logo Artwork: Get noticed on iTunes.
• Rigorous Research and Development: Scout talent and story ideas, outline episode content ideas and production schedules, write episode scripts.
• Expert acquisition: Communicate with, organize and pre-screen podcast guests; collect case studies.

Execute

• High-Definition recording over Skype or in person, in the field or the studio.
• Edit for clarity by removing annoying “ands”, “uhs”, and anything else that would distract the listener.
• Mix for intelligible listening in cars and on buses and trains.
• Add fun musical transitions and sound elements.
• Insert your advertisements, intro/outro, and call to action.
• Support editorial feedback.
• Finalize for consistency between your episodes and those of your competition.

Deliver

• MP3 file with appropriate ID3 tags (it’s like SEO for podcasts).
• Distribute to iTunes, SoundCloud, Stitcher (the three major networks).
• Publish on your website, newsletter, and branded channels complete with show notes, links to relevant resources, and any guest contact information.
• Generate shareable quotes and graphics for social media posts.
• Transcription for reuse on other channels (this is how I published my eBook on Amazon!).
• Lifetime backup so you’ll never lose a thing.

Report

• Engagement: total downloads, likes, reviews, comments.
• Conversion: sales, new clients/users, leads.

Support

• Reliable quality and on-time delivery.
• Unlimited support through email.
• Skype or phone during California business hours.
• Money-back guarantee.

Here’s the big question: How much is it worth to you to have a powerful marketing engine connecting you with your ideal clients, customers, and collaborators in an authentic way? This is not like buying a Facebook ad; you are investing in evergreen content that will continue to pay dividends throughout the life of your business.

$9,000

Purchase or Let’s chat first

Frequently Asked Questions

I don’t want to sound sales-y. No one will listen to that.

I don’t want that either! Think of it more like making a great show for your customers. The more helpful and entertaining it is, the stronger the relationship between you.

I’m not sure this will work for me. Is this really the best way to get these results?

Podcasting is not for everyone, but traditional advertising is becoming less and less effective so podcasting is one less-risky way to spend your marketing dollars.

Is there a guarantee?

To reduce your risk and help you say yes, I’ll guarantee my work for the 12 episode package. The first thing we will do together is agree on a measurable end goal. If we don’t reach that goal within six months of launching the podcast, I’ll refund your money.

I don’t have time to write a bunch of content and do interviews!

Don’t worry. If you select the complete production package, I’ll take care of all of that for you. All I need from you is one 30-minute meeting per week.

What makes you different?

Three things:

1. Focus on results: Most other service providers focus on their modality. I focus on your outcome.
2. Complete season package: Most other service providers offer a monthly or per episode fee, but weekly, neverending podcasts may not be the best choice for you business. I like to think of producing podcasts as building a bridge to reach the next goal. Once we’ve made it to the other side, we can plan the next move.
3. Guarantee: No other podcast production service offers a guarantee of results.

Are podcasts only good for storytelling?

Podcasts are great for storytelling, but they are also excellent tools that let you teach around your expertise, share customer case studies and user testing, bring more authority to your brand with expert interviews, and seduce people with your charisma.

Can I use this to build an audio course?

Yes! Podcasts are great for teaching. One of my favorite is Seth Godin’s Startup School.

Can I get a discount for buying more episodes upfront?

Sure. I can create a custom package for you.

Let’s get started

Schedule a free 20 minute consultation