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In this episode of the Sound Design Live podcast, I talk with Ed Gandia from The International Freelancer’s Academy about how to build a solid networking and referral strategy that will help you get more of the work that you love. We discuss:
- Strategies for personal referral.
- Why people give personal or professional referrals.
- When is the best time to ask for a referral?
- Who is a good prospect?
- What to say when you reach out.
- How to measure the ROI you provide for your clients.
- How to copy successful people, in your own style.
- All music in this episode by Max Tundra.
- Ed’s podcast – Smarter Freelancing.
- Tap your network. How to get business through friends, colleagues, and relatives.
- Create a referral expectation. “I hope I gain enough of your trust that you refer me to others.”
- Ask (the right way). No one has ever lost a client because they asked for a referral. Ask when you are praised. “Most of my business comes from referrals. I trust you, therefore I’m asking you.”
- Don’t wait till you’re desperate. Make it a habit.
- Book Yourself Solid-based Bucket Strategy
- Create a list of 60 of your warm contacts.
- Once a day, write to the person at the top of the list and then move them to the bottom of the list.
- Connect on a personal level.
- Share a new thing that you’re working on. “Can I send you a couple of links about it?”
- Respond with credibility indicators.
- Gary Vaynerchuk and Wine Library
- Kosta Brown Pino Noir
- Mark Sisson and Mark’s Daily Apple
- People give professional referrals for intrinsic reasons.
- Identify good prospects based on attributes, not demand.