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Networking and Referral Strategy for Sound Engineers

By Nathan Lively

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sound-design-live-networking-referral-strategy-sound-engineers-ed-gandia-headshotIn this episode of the Sound Design Live podcast, I talk with Ed Gandia from The International Freelancer’s Academy about how to build a solid networking and referral strategy that will help you get more of the work that you love. We discuss:

  • Strategies for personal referral.
  • Why people give personal or professional referrals.
  • When is the best time to ask for a referral?
  • Who is a good prospect?
  • What to say when you reach out.
  • How to measure the ROI you provide for your clients.
  • How to copy successful people, in your own style.

Show notes:

  1. All music in this episode by Max Tundra.
  2. Ed’s podcast – Smarter Freelancing.
  3. Tap your network. How to get business through friends, colleagues, and relatives.
  4.  Referrals:
    1. Create a referral expectation. “I hope I gain enough of your trust that you refer me to others.”
    2. Ask (the right way). No one has ever lost a client because they asked for a referral. Ask when you are praised. “Most of my business comes from referrals. I trust you, therefore I’m asking you.”
    3. Don’t wait till you’re desperate. Make it a habit.
  5. Book Yourself Solid-based Bucket Strategy
    1. Create a list of 60 of your warm contacts.
    2. Once a day, write to the person at the top of the list and then move them to the bottom of the list.
      1. Connect on a personal level.
      2. Share a new thing that you’re working on. “Can I send you a couple of links about it?”
    3. Respond with credibility indicators.
  6. Gary Vaynerchuk and Wine Library
  7. Kosta Brown Pino Noir
  8. Mark Sisson and Mark’s Daily Apple
  9. Quotes:
    1. People give professional referrals for intrinsic reasons.
    2. Identify good prospects based on attributes, not demand.

sound-design-live-networking-referral-strategy-sound-engineers-ed-gandia-quote

Loved this post? Try these:
  1. Content Marketing Strategy for Freelance Audio Engineers
  2. Where do clients come from?
  3. 11 Professional Networking Improvements You Can Make Today to Find Work in a New Niche

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