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In this episode of Sound Design Live, I talk with Mike Rauchfleisch, the owner of Audio Studio Nord in Wilhelmshaven, Germany, about how he built a thriving audio business by working all-night techno parties that no one else wanted. We also discuss:
- How to survive long events
- How to differentiate yourself as an audio provider
- How to offer complete event packages including staging, lighting, and video with strategic partnerships
- How to promote your AV company through Facebook
When you start off, you need to get the message across that you are different. We concentrated on stuff [our competitors] didn’t like, so we started off doing techno events.